Alexandre Michelin

• 

  Apparitions

  Alexandre Michelin

  • La manufacture des livres
  • 15 Avril 2020
  • 9782358876872

  Cette série d'interviews chorales donne la parole à celles et ceux qui se battent pour plus de diversité à la télévision et au cinéma, à celles et ceux qui réfléchissent pour rendre intelligibles ces enjeux et enfin, aux acteurs institutionnels qui ont po

  ebook (ePub) 1.99 €

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  Everything to know... Business is digital

  Fahim Benchouk, Alexandre Michelin, Martin Pasquier, Emmanuel Fraysse

  • Editions Kawa
  • 7 Mars 2014
  • 9782918866992

  Digitization as a sustainable advantage in a connected world
  We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared - the market
  of cultural goods, media as well as industry have all came through it. Although a bit destabilizing, this
  phenomenon is quite fascinating and full of promises.
  Digital barely existed 15 years ago and it is now the focus of international attention. From a business
  point of view, the digitization is spreading while products, services, brands or sectors are partially
  or completely transformed, taking into account the new technologies and the connected use of
  consumption. Social web has opened new fields and more generally, the Peer2Peer approach forces
  companies to redefine their process at every level : R&D, HR, IT, Marketing, Communication, Sales...
  Such a challenge to take up!
  Digitization is a great opportunity to change rules and give new perspectives for any market or firm. How
  to benefit from this social digitization? What are the new business rules? How to inform, communicate and
  sell in the digital era while integrating mobility?
  These are all questions that this book aims to answer with 15 years hindsight : best practices, key success
  factors, current and future structural trends...
  While living in 3 different continents (Europe, Asia, Middle East), the 4 authors of this book gathered their
  expertise to give a global insight of the digitizing world :
  o Emmanuel Fraysse (Paris)
  o Fahim Benchouk (Abu Dhabi)
  o Alexandre Michelin (Paris but only a week per month...)
  o Martin Pasquier (Singapore Lire la suite Fermer

  ebook (ePub) 4.99 €

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