Ben Casnocha

  • A revolutionary blueprint for navigating the new world of work Today, the career escalator is jammed at every level.yes'>#160; Creative disruption is shaking every industry. Wages are virtually stagnant. Global competition for jobs is fierce.yes'>#160; The employeremployee pact is over; job security doesnt exist.
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    Here, LinkedIn cofounder and chairman Reid Hoffman and authoryes'>#160; Ben Casnocha yes'>#160;reveal a revolutionary new blueprint for how to survive and thrive in this new career landscape.yes'>#160; How? By learning to thinking and act like an entrepreneur. In other words, the secret to moving up that jammed escalator, they say, is to run your career like its a startup business: a living, breathing, growing startup of you.
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    Why? Startups and entrepreneurs are nimble. They are innovative. They invest in themselves. They are selfreliant, yet build strong networks to amplify their strengths. They assess the needs of their target customers. They leverage their competitive advantages in the marketplace.
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    These are the very same skills needed to get ahead in todays fractured world of work.yes'>#160;
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    You will learn the best practices of some of the most successful startups on the planet, and how these entrepreneurial strategies can be applied to your career. Because whether you work for a giant multinational corporation, a midsize company in a rurl city, or a twoperson operation run out of a garage, you need to know how to:
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    Launch career plans in conditions of tremendous uncertainty and be nimble enough to iterate on these plans quickly if current ones arent working Invest in your assets and establish a competitive advantageyes'>#160;
    Capitalize on breakout opportunities and effectively manage the risk inherent in those opportunities Develop genuine relationships and map these relationships into an effective yes'>#160;professional network.
    Tap your network for the information and intelligence that will lead to you smarter career decisions And much more yes'>#160;
    A groundbreaking guide toyes'>#160; flourishing in the world we live in today, the StartUp of You empowers each one of us to be the founder of and CEO our own career, and take control of our professional future.
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    From the Hardcover edition.

  • From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.



    In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical.



    Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

  • Que vous soyez ingénieur, commercial, avocat, médecin, enseignant ou chef d'entreprise, vous devez aujourd'hui vous considérer vous-même comme un entrepreneur à la tête d'au moins une start-up appelée à vivre et à grandir : votre carrière. Ce livre n'est pas un énième manuel de recherche d'emploi avec des conseils pour rédiger votre CV. Vous y trouverez en revanche l'état d'esprit et les compétences dont vous avez besoin, comme toutes les start-up, pour vous adapter au futur. Grâce à son plan d'actions, ce livre va vous apprendre à : Devenir plus compétitif en misant sur vos atouts et en prenant en compte vos ambitions et les réalités du marché. Développer un réseau et construire des relations réelles et durables. Créer des opportunités et prendre de meilleures décisions concernant votre carrière. Évaluer les risques et les assumer intelligemment. « Tout le monde, homme ou femme, a besoin de voir grand pour réussir. Ce livre pratique vous montre comment gérer et construire une carrière qui comptera. » Sheryl Sandberg, Directrice générale de Facebook « Ce livre distille les techniques clés essentielles pour réussir. » Jack Dorsey, Cofondateur de Twitter Devenez l'entrepreneur de votre propre vie !

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