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Philip Roberts
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Strategic Marketing For Health Care Organizations
Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
- Jossey-Bass
- 31 Décembre 2020
- 9781118448410
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing - with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
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Curriculum Challenges and Opportunities in a Changing World
Marie Brennan, Bill Green, Philip Roberts
- Palgrave Macmillan
- 18 Mars 2021
- 9783030616670
This book brings together voices and perspectives from across the world and draws in a new generation of curriculum scholars to provide fresh insight into the contemporary field. By opening up Curriculum Studies with contributions from twelve countries-including every continent-the book outlines and exemplifies the challenges and opportunities for transnational curriculum inquiry. While curriculum remains largely shaped and enabled nationally, global policy borrowing and scholarly exchange continue to influence local practice. Contributors explore major shared debates and future implications through four key sections: Decolonising the Curriculum; Knowledge Questions and Curriculum Dilemmas; Nation, History, Curriculum; and Curriculum Challenges for the Future.
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A Dictionary of British and Irish History
Robert Peberdy, Philip Waller
- Wiley-Blackwell
- 10 Novembre 2020
- 9781119698449
An authoritative and extensive resource for British and Irish history Quickly access basic information on the history of the British Isles from this reliable resource. A Dictionary of British and Irish History provides concise information covering all periods of prehistory and history for every part of the British Isles. Within this one book, you'll find summary accounts of events, biographies, definitions of terms, and far more. Using alphabetically organized headwords, readers will easily locate the content and details they seek. A Dictionary of British and Irish History not only serves as a reference tool, but also stimulates broader learning. Entries are interrelated and cross-referenced to help you expand your knowledge of different areas of history. Discover comparable entries on England, Ireland, Scotland, and Wales See overviews of major topics and historical events Get facts instantly or browse entries
Use the Dictionary as an information source or a launch point for expanding knowledge This reference book will become an essential resource for students of British and Irish history as well as for professionals, journalists, teachers, and those who use historical information in their work. Further, anyone wanting to establish the basics of the history of the British Isles will find this a valuable addition to their library. -
Research for Evidence-Based Practice in Healthcare
Robert Newell, Philip Burnard
- Wiley-Blackwell
- 18 Novembre 2011
- 9781118297063
This is an essential, accessible introduction to the practicalities of research and evidence-based practice aimed at all pre-registration nursing and healthcare students. It places research and evidence in the context of clinical practice, introduces the main methodological approaches in qualitative and quantitative research, and describes the processes of research appraisal, dissemination and implementation.
The new edition of Research for Evidence-Based Practice in Healthcare has been updated to include information for a broader health care audience. It engages students with the research and evidence agenda, demonstrates the relevance of research and evidence to nursing practice, and provides the skills needed to explore these areas in greater detail. Special features: · A practical guide to research methods and evidence-based practice · New edition of a successful student textbook · Includes a glossary of common research terms · Provides case studies, key points, further reading, and activities throughout · Accompanying website with links to further reading -
A Companion to Contemporary Political Philosophy
Robert E. Goodin, Philip Pettit, Thomas W. Pogge
- Wiley-Blackwell
- 17 Février 2009
- 9780470766071
This new edition of A Companion to Contemporary Political Philosophy has been extended significantly to include 55 chapters across two volumes written by some of today's most distinguished scholars.
New contributors include some of today's most distinguished scholars, among them Thomas Pogge, Charles Beitz, and Michael Doyle Provides in-depth coverage of contemporary philosophical debate in all major related disciplines, such as economics, history, law, political science, international relations and sociology Presents analysis of key political ideologies, including new chapters on Cosmopolitanism and Fundamentalism Includes detailed discussions of major concepts in political philosophy, including virtue, power, human rights, and just war -
Forensic Ethics and the Expert Witness
Philip J. Candilis, Robert Weinstock, Richard Martinez
- Springer
- 19 Août 2007
- 9780387353838
Why a book about the ethics of forensic psychiatry and related disciplines? Most psychiatrists, after all, learn something in their training about the ethics of medical practice in general and of the practice of psychiatry in particular. Do the maxims that steer all physicians through the ethical complexities of clinical medicine not provide equally effective guidance to clinical and scientific expert witnesses? The answer, in short, is "No. " When psychiatrists, for example, enter the realm of the expert witness, they tread on moral terrain with a significantly different topography than the paths to which they are accustomed in their clinical roles. Clinical psych- trists owe primary allegiance to their patients'interests; for them the prin- ples of beneficence (doing good) and non-maleficence (avoiding harm) will generally take priority over all other considerations. For psychiatrists who serve as experts, however, there are no patients to whom fidelity is due. There are only persons being evaluated for the sake of providing opinions to third parties. Perhaps a defendant in a criminal case, a plaintiff in a tort action, or a claimant in an adjudication of disability benefits or workers' compensation-but not a patient. And that makes all the difference. Whatever its other virtues, no theory of the ethics of forensic psychiatry will serve its purpose unless it offers the psychiatric expert direction in dealing with this situation.
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Strategic Marketing For Health Care Organizations
Philip Kotler, Joel Shalowitz, Robert J. Stevens
- Jossey-Bass
- 19 Janvier 2011
- 9781118047170
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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Contemporary Political Philosophy: An Anthology
Robert E. Goodin, Philip Pettit
- Wiley-Blackwell
- 8 Avril 2019
- 9781119154181
The revised and updated edition of Goodin and Pettit's highly-acclaimed contemporary political philosophy anthology, bringing together the field's most important readings in a single volume Unparalleled in the breadth and scope of its coverage, this newly-revised third edition traces the evolution of political philosophy as a contemporary practice, and raises important questions about the impact of current political events. Fully updated to include 49 contemporary and classic selections from the most distinguished scholars in political philosophy Offers expanded coverage of international affairs and political oppression Includes essays which represent a diversity of political and ideological positions, and features interdisciplinary voices in politics, law, and economics Edited by two of the field's most highly-respected scholars The ideal collection of primary readings to accompany the Companion to Contemporary Political Philosophy, Second Edition (Wiley Blackwell, 2012) for coursework in political philosophy
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Collaborative School Leadership
Philip Woods, Amanda Roberts
- SAGE Publications Ltd
- 5 Février 2018
- 9781526418791
This book takes the idea of distributing leadership in schools to a new level of understanding and practice. The authors address the complexities of leadership by putting forward two essential propositions. The first is the need to understand leadership as the outcome both of people's intentions and the complex flow of interactions in the daily life of schools. The second is the need to integrate values of social justice and democracy into our understanding of leadership. Building on this insight, the authors show how leadership can be truly collaborative. The book also combines practice, theory and research and draws on the authors' international experience. This book is an invaluable resource for reflection and change for everyone who contributes to and studies leadership - senior leaders, teachers, support staff, students and researchers.
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This edited volume brings together a collection of chapters from leading scholars in rural education with the purpose of linking knowledge from the rural education field to the wider discipline of education studies. Through addressing significant issues in the rural education field, the book gives insights from rural education that have general relevance for the wider disciplines of education, and provides up-to-date scholarship in research in rural contexts.This book aims to be a definitive and comprehensive edition of contemporary rural education scholarship that works as a guide for those new to researching in and for rural contexts, as well as actively expand the other sub-fields of education from a rural perspective. It examines the connection between rurality and the other domains of educational research, exploring what a rural perspective might bring to the broader fields of educational research, and how it might evolve them. In its unique approach, this book brings the concept of `rural' to the disciplines of education; chapters regarding the ethics of research in the rural context speaks to a gap in rural education, and provide tools for engaging marginalised communities more generally in educational research.
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Angoisse et répression ; clinique psychosomatique des états de tension
Philip Pongy, Robert Babeau
- Sauramps Médical
- 6 Février 2017
- 9791030301243
Les états de tension qui précèdent ou accompagnent de nombreuses maladies somatiques sont le plus souvent infra-cliniques, asymptomatiques, et donc difficilement repérables à partir de l'investigation médicale classique. Pourtant leur diagnostic est capital, car ils sont les derniers témoins d'un combat intérieur intense qui mobilise les instincts et pulsions de vie avant l'apparition ou l'aggravation de la maladie. Les défenses somatiques qui les génèrent, constituent des solutions de dernier recours suppléant la faiblesse de la réactivité psychique et comportementale face aux vécus traumatiques existentiels. Le décryptage de ces états de tension, leur évaluation, la compréhension des processus psychopathotogiques qui les sous-tendent, la mobilisation de l'énergie vitale qui les nourrit, constituent un temps d'investigation et de traitement préventif et curatif fondamental. Ce livre, extrait d'une partie de l'enseignement de l'Ecole de Médecine Psychosomatique et du Diplôme Universitaire Psychosomatique des maladies de l'adaptation, s'adresse à des soignants : médecins, psychologues, paramédicaux. Il décrit les différents mécanismes de lutte qui conduisent d'un état apparemment normal à la pathologie. Il s'attarde plus particulièrement sur deux phénomènes fondamentaux : la répression, mécanisme psychique puissant, coûteux et pathogène, et l'angoisse, état clinique tout autant répandu, que mal connu, dans ses causes et ses effets. Cet ouvrage propose au lecteur des représentations nouvelles, claires et opérantes, concernant la compréhension de ces deux processus morbides, ainsi que des outils d'investigation psychosomatique utilisables dans la plupart des pathologies courantes.