Here's how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...
English is the collective work of millions of people throughout the ages. It is democratic, ever-changing and ingenious in its assimilation of other cultures. English runs through the heart of world finance, medicine and the Internet, and it is understood by around two thousand million people across the world. Yet it was very nearly wiped out in its early years.In this book Melvyn Bragg shows us the remarkable story of the English language; from its beginnings as a minor guttural Germanic dialect to its position today as a truly established global language. THE ADVENTURE OF ENGLISH is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.
Jessie is trapped: during an ill-fated S&M game, she kicks her husband and induces a fatal coronary. She is handcuffed to the bed in a lakeside cabin in the middle of nowhere, with no means of escape. Voices in her head force her to confront a buried childhood trauma.
Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Seattle's Pike Place Fish is a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned from the Pike Place, our manager discovers how to energise and transform her workplace. Addressing today's most pressing work issues with an engaging metaphor and an appealing message, FISH! offers wisdom that is easy to grasp, instantly applicable, and profound.
In THE LOST CONTINENT BBC Europe Editor Gavin Hewitt tells the story of a flawed dream, a noble vision that turned dangerous, and which led Europe into its gravest crisis since World War Two - a crisis for which it was totally unprepared.A pillar of the post-war European dream was a shared currency, and with it came easy money, seducing some countries into a wild spending binge. After the financial crash in the United States, Europe caught the cold and was left with a debt crisis that came to threaten the entire European project. THE LOST CONTINENT is rich in anecdote, weaving together the stories of ordinary people with the high politics and drama of Europe in crisis to give an unparalleled and vivid portrait of a massive shift in modern history. It includes interviews with top officials and insiders, and dramatic accounts of key meetings. Gavin Hewitt's THE LOST CONTINENT is a clear-eyed book by a distinguished and well-connected journalist which tells the astonishing story of how we got here and where we might be headed.