Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Wall Street Journal bestseller
Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element?is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation - the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected - despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
ARCHITECTURE THE GOLD STANDARD IN INTRODUCTORY ARCHITECTURE TEXTS, FULLY UPDATED TO REFLECT THE LATEST DEVELOPMENTS IN THE FIELD For more than forty years, the beautifully illustrated Architecture: Form, Space, and Order has served as the classic introduction to the basic vocabulary of architectural design. In this fifth edition, more recent additions to the architectural panoply illustrate how contemporary digital and building technologies have influenced the development of architectural forms and spaces and how architectural siting and design have responded to the call for more environmentally responsible buildings. It is designed to encourage critical thought and to promote a more evocative understanding of architecture. The fifth edition is updated with many new urban design and building precedents from a diverse range of cultural and geographic areas New content focuses on the latest technology and trends in structure, construction, materials, and sustainability Includes more than 800 illustrations, many hand-drawn, which demonstrate the foundations and concepts every architect must master Architecture: Form, Space, and Order distills complex concepts of design into a clear focus and brings difficult abstractions to life. It explains form and space in relation to light, view, openings, and enclosures and explores the organization of space, and the elements and relationships of circulation, as well as proportion and scale. In addition, the text's detailed illustrations demonstrate the concepts presented and reveal the relationships between fundamental elements of architecture through the ages and across cultures.
Set up your company for long-term success by building and reinforcing your leadership pipeline In the newly revised third edition of The Leadership Pipeline, a team of veteran leadership practitioners delivers a practical and essential framework for identifying future leaders, assessing their competence, planning their development, nurturing their talents, and analyzing the results of your efforts. The work to be done, the required skills, time application, and the necessary work values for each leadership layer are clearly defined for the digital age. The book explains how to integrate your organization's leadership development process with a succession plan that provides your company with a ready supply of capable leaders. You'll discover the tools and techniques you need to knit together your succession and leadership development programs and constantly renew your leadership pipeline. You'll also: Explore anecdotes and stories drawn from the authors' extensive experience with top companies that illustrate the principles discussed in the book Find ways to eliminate bias and tunnel vision when identifying leadership candidates Learn to objectively consider the efficacy of individual leadership candidatesA powerful resource for managers, executives, board members, and other business leaders at firms of all sizes, The Leadership Pipeline is an effective and insightful blueprint to future-proofing your company.
Provides an up-to-date introduction and analysis of the US political scene written from a comparative perspective, newly revised and updated throughout American Politics and Society in an accessible introduction to the main institutions of the US federal government, discussing the most recent developments in broader economic, social, and comparative contexts. Now in its tenth edition, this popular textbook applies an international perspective to the relevance of historical trends, research findings in political science, and present-day governmental procedures, structures, and debates. Acclaimed author David McKay guides students through the complexities of the American political system while encouraging them to evaluate the widening ideological divide that now defines American political life and public discourse. Since the publication of the previous edition, America has undergone some of the most dramatic events in its history-from the COVID-19 pandemic, to the widespread protests against racial and economic injustice, to the aggressive populist rhetoric of Donald Trump, to the bitterly contested 2020 presidential election that culminated in the violent assault on the US Capitol. In this edition, the author addresses the escalating ideological conflict, the rise of extremism in the Republican Party, arguments over the proper role of government, the public's expectations of politicians and political processes, and more. Offering valuable insights into both the social-political past and present of America, this classic textbook: Examines the policy process in such areas as civil rights, social policy, economic policy, the environment, and foreign policy Evaluates the performance of US government over the last decade and audits the broader American political system Encourages students to critically assess the US government in areas of democratic responsiveness and public accountability Compares international social-political perspectives to those that are uniquely American Discusses of the role of beliefs and values in American politics and how they influence broader society and economy Thanks to its clear and engaging narrative and its wealth of pedagogical features, American Politics and Society, Tenth Edition remains the ideal introductory textbook for courses exploring the institutions and processes of the US government and the most important events in the current American social and political landscape.
This Companion brings together 32 new essays by leading historians to provide a reassessment of British history in the early twentieth century. The contributors present lucid introductions to the literature and debates on major aspects of the political, social and economic history of Britain between 1900 and 1939. Examines controversial issues over the social impact of the First World War, especially on women Provides substantial coverage of changes in Wales, Scotland and Ireland as well as in England Includes a substantial bibliography, which will be a valuable guide to secondary sources
Now available in a fully-revised and updated second edition, A History of Modern Britain: 1714 to the Present provides a comprehensive survey of the social, political, economic and cultural history of Great Britain from the Hanoverian succession to the present day. Places Britain in a global context, charting the rise and fall of the British empire and the influence of imperialism on the social, economic, and political developments of the home country Includes revised sections on imperialism and the industrial revolution that have been updated to reflect recent scholarship, a more reflective view on New Labour since its demise, and an all new section on the performance of the Conservative - Lib/Dem coalition that came into office in 2010 Features illustrations, maps, an up-to-date bibliography, a full list of Prime Ministers, a genealogy of the royal family, and a comprehensive glossary explaining uniquely British terms, acronyms, and famous figures Spans topics as diverse as the slave trade, the novels of Charles Dickens, the Irish Potato Famine, the legalization of homosexuality, coalmines in South Wales, Antarctic exploration, and the invention of the computer Includes extensive reference to historiography
The new, fully-updated edition of the acclaimed textbook covering 200 years of African history A History of Modern Africa explores two centuries of the continent's political, economic, and social history. This thorough yet accessible text help readers to understand key concepts, recognize significant themes, and identify the processes that shaped the modern history of Africa. Emphasis is placed on the consequences of colonial rule, and the links between the precolonial and postcolonial eras. Author Richard Reid, a prominent scholar and historian on the subject, argues that Africa's struggle for economic and political stability in the nineteenth century escalated and intensified through the twentieth century, the effects of which are still felt in the present day. The new third edition offers substantial updates and revisions that consider recent events and historiography. Greater emphasis is placed on African agency, particularly during the colonial period, and the importance of the long-term militarization of African political culture. Discussions of the postcolonial period have been updated to reflect recent developments, including those in North Africa. Adopting a long-term approach to current African issues, this text: Explores the legacies of the nineteenth century and the colonial period in the context of the contemporary era Highlights the role of nineteenth century and long-term internal dynamics in Africa's modern challenges Combines recent scholarship with concise and effective narrative Features maps, illustrations, expanded references, and comprehensive endnotes A History of Modern Africa: 1800 to the Present, 3rd Edition is an excellent introduction to the subject for undergraduate students in relevant courses, and for general readers with interest in modern African history and current affairs.
The International Financial Reporting Standards are quite different from other sets of accounting standards, and are fundamentally different from US-GAAP, in that they are based on principles, and not on detailed rules. Financial Reporting under IFRS:A topic-based approach offers a global perspective on IFRS by presenting the prescribed rationale and principles and illustrating them through numerous examples from large international companies. It aims to develop the fundamental skills necessary to read and use the information contained in all types of financial statements, through examples, activities, questions and answers. The book is broadly divided into three sections. Section one examines the structure of the Balance Sheet and the Income Statement, their links and the accounting mechanisms used to prepare them. Section two deals with the identification, evaluation and reporting of Balance Sheet items. Section three covers the use of financial statements to analyze a firm's performance and its risks. Throughout the book special topics are covered, including Derivatives and Hedge accounting (IAS 39), Business Combination (IFRS 3) and Operating Segments (IFRS 8). Financial Reporting under IFRS is ideally suited to the needs of students of accounting and financial reporting, but all users of financial statements, from creditors and investors to suppliers, customers, employees and governments will benefit from its concise, topic-based approach.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
The recent financial crisis brought to light many of the misunderstandings and misuses of exotic derivatives. With market participants on both the buy and sell-side having been found guilty of not understanding the products they were dealing with, never before has there been a greater need for clarification and explanation. Exotic Options and Hybrids is a practical guide to structuring, pricing and hedging complex exotic options and hybrid derivatives that will serve readers through the recent crisis, the road to recovery, the next bull market and beyond. Written by experienced practitioners, it focuses on the three main parts of a derivative's life: the structuring of a product, its pricing and its hedging. Divided into four parts, the book covers a multitude of structures, encompassing many of the most up-to-date and promising products from exotic equity derivatives and structured notes to hybrid derivatives and dynamic strategies. Based on a realistic setting from the heart of the business, inside a derivatives operation, the practical and intuitive discussions of these aspects make these exotic concepts truly accessible. Adoptions of real trades are examined in detail, and all of the numerous examples are carefully selected so as to highlight interesting and significant aspects of the business. The introduction of payoff structures is accompanied by scenario analysis, diagrams and lifelike sample term sheets. Readers learn how to spot where the risks lie to pave the way for sound valuation and hedging of such products. There are also questions and accompanying discussions dispersed in the text, each exploited to illustrate one or more concepts from the context in which they are set. The applications, the strengths and the limitations of various models are highlighted, in relevance to the products and their risks, rather than the model implementations. Models are de-mystified in separately dedicated sections, but their implications are alluded to throughout the book in an intuitive and non-mathematical manner. By discussing exotic options and hybrids in a practical, non-mathematical and highly intuitive setting, this book will blast through the misunderstanding of exotic derivatives, enabling practitioners to fully understand and correctly structure, price and hedge theses products effectively, and stand strong as the only book in its class to make these "exotic" concepts truly accessible.
A Business Week, New York Times Business, and USA Today Bestseller
"Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism."
-The New York Times
"An extraordinarily entertaining and informative book."
-The Wall Street Journal
"A lively panoramic book . . . Against the Gods sets up an ambitious premise and then delivers on it."
-Business Week
"Deserves to be, and surely will be, widely read."
-The Economist
"[A] challenging book, one that may change forever the way people think about the world."
-Worth
"No one else could have written a book of such central importance with so much charm and excitement."
-Robert Heilbroner author, The Worldly Philosophers
"With his wonderful knowledge of the history and current manifestations of risk, Peter Bernstein brings us Against the Gods. Nothing like it will come out of the financial world this year or ever. I speak carefully: no one should miss it."
-John Kenneth Galbraith Professor of Economics Emeritus, Harvard University
In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today.
"An extremely readable history of risk."
-Barron's
"Fascinating . . . this challenging volume will help you understand the uncertainties that every investor must face."
-Money
"A singular achievement."
-Times Literary Supplement
"There's a growing market for savants who can render the recondite intelligibly-witness Stephen Jay Gould (natural history), Oliver Sacks (disease), Richard Dawkins (heredity), James Gleick (physics), Paul Krugman (economics)-and Bernstein would mingle well in their company."
-The Australian
The #1 visual guide to building construction principles, updated with the latest materials, methods, and systems For over four decades, Building Construction Illustrated has been the leading visual guide to the principles of building construction. Filled with rich illustrations and in-depth content by renowned author Francis D.K. Ching, it offers students and practicing professionals the information needed to understand concepts in residential and commercial construction, architecture, and structural engineering. This Sixth Edition of Building Construction Illustrated has been revised throughout to reflect the latest advancements in building design, materials, and systems, including resilient design, diagrids, modular foundation systems, smart façade systems, lighting sources, mass timber materials, and more. It features new illustrations and updated information on sustainability and green building, insulation materials, and fire-rated wall and floor assemblies. This respected, industry standard guide remains as relevant as ever, providing the latest in codes and standards requirements, including IBC, LEED, and CSI MasterFormat. This Sixth Edition: The leading illustrated guide to building construction fundamentals, written and detailed in Frank Ching's signature, illustrative style Includes all new sections on resilient design; diagrids; modular foundation systems; smart façade types and systems; lighting sources and systems; and mass timber materials, cross laminated timber (CLT) and nail laminated timber (NLT) Revised to reflect that latest updates in codes and standards requirements: 2018 International Building Code (IBC), LEED v4, and CSI MasterFormat 2018 Includes updated information on sustainability and green building; insulation materials; stair uses; stoves and inserts; and fire-rated wall and floor assemblies Building Construction Illustrated, Sixth Edition is an excellent book for students in architecture, civil and structural engineering, construction management, and interior design programs. Ching communicates these core principles of building construction in a way that resonates with those beginning their education and those well into their careers looking to brush up on the basics. Building Construction Illustrated is a reliable, lifelong guide that practicing architects, engineers, construction managers, and interior designers, will turn to time and again throughout their careers.
The Maudsley Prescribing Guidelines in Psychiatry The new edition of the world-renowned reference guide on the use of medications for patients presenting with mental health problems The Maudsley Prescribing Guidelines in Psychiatry is the essential evidence-based handbook on the safe and effective prescribing of psychotropic agents. Covering both common and complex prescribing situations encountered in day-to-day clinical practice, this comprehensive resource provides expert guidance on drug choice, minimum and maximum doses, adverse effects, switching medications, prescribing for special patient groups, and more. Each clear and concise chapter includes an up-to-date reference list providing easy access to the evidence on which the guidance is based. The fourteenth edition has been fully updated to incorporate the latest available research, the most recent psychotropic drug introductions, and all psychotropic drugs currently used in the UK, USA, Canada, Australia, New Zealand, and Japan. Several new sections cover topics such as deprescribing of major psychiatric drugs, prescribing psychotropics at the end of life, the treatment of agitated delirium, the genetics of clozapine prescribing, the use of weekly penfluridol, and the treatment of psychotropic withdrawal. Featuring contributions by an experienced team of psychiatrists and specialist pharmacists, the new edition of The Maudsley Prescribing Guidelines in Psychiatry: Provides succinct coverage of drug treatment of psychiatric conditions and formulating prescribing policy in mental health Covers a wide range of psychiatric conditions including schizophrenia, bipolar disorder, depression and anxiety, borderline personality, eating disorders, and many others Provides advice on prescribing for children and adolescents, older people, pregnant women, and other special patient groups Offers new sections on genetic prescribing, long-acting injectable formulations, ketamine administration and uses, and dopamine super-sensitivity Includes referenced information on off-label prescribing, potential interactions with other substances such as alcohol, tobacco, and caffeine, and treating patients with comorbid physical conditions Whether in the doctor's office, in the clinic, or on the ward, The Maudsley Prescribing Guidelines in Psychiatry, Fourteenth Edition is a must-have for psychiatrists, pharmacists, neuropharmacologists, clinical psychologists, nurses, and other healthcare professionals working in mental health, as well as trainees and students in medicine, pharmacy, and nursing.
A practical guide to help veterinarians improve the welfare of their patients in their everyday work. A concise and accessible introduction to welfare that is both interesting and valuable in practice. The book describes ways to evaluate patients, develop in-practice quality of life assessments, resolve difficult clinical dilemmas, and turn good decisions into real welfare outcomes. It reviews available scientific information, legal issues and ethical dilemmas, and relates these to everyday case studies throughout. It provides ways for all veterinary professionals to develop their animal welfare understanding, without assuming prior knowledge, while advancing the wisdom and abilities of experienced practitioners. Key features: Presents practical and realistic methods for working with owners to improve patients' welfare within the constraints of everyday practice. Provides useful advice for work within many legal jurisdictions. Includes summaries of research, vital references, and further reading sources. Key points are recapped at the end of each chapter. Suitable for all those working in the veterinary and related professions, including veterinarians, veterinary nurses, animal welfare scientists, animal behaviourists, paraprofessionals and lay staff. Published as a part of the prestigious Wiley-Blackwell - UFAW Animal Welfare series. UFAW, founded 1926, is an internationally recognised, independent, scientific and educational animal welfare charity. For full details of all titles available in the UFAW series, please visit www.wiley.com/go/ufaw.
The Maudsley® Deprescribing Guidelines Comprehensive resource describing guidelines for safely reducing or stopping (deprescribing) antidepressants, benzodiazepines, gabapentinoids and z-drugs for patients, including step-by-step guidance for all commonly used medications, covering common pitfalls, troubleshooting, supportive strategies, and more. Most formal guidance on psychiatric medication relates to starting or switching medications with minimal guidance on deprescribing medication. In 2023, the World Health Organisation and the United Nations called for patients, as a human right, to be informed of their right to discontinue treatment and to receive support to do so. The Maudsley Deprescribing Guidelines fills a significant gap in guidance for clinicians by providing comprehensive and authoritative information on this important aspect of treatment. This evidence-based handbook provides an overview of principles to be used in deprescribing. This is derived from fundamental scientific principles and the latest research on this topic, combined with emerging insights from clinical practice (including from patient experts). Building on the recognised brand of The Maudsley Prescribing Guidelines, and the prominence of the authors' work, including in The Lancet Psychiatry on tapering antidepressants (the most read article across all Lancet titles when it was released). The Maudsley Deprescribing Guidelines covers topics such as: Why and when to deprescribe antidepressants, benzodiazepines, gabapentinoids and z-drugs Barriers and enablers to deprescribing including physical dependence, social circumstances, and knowledge about the discontinuation process Distinguishing withdrawal symptoms, such as poor mood, anxiety, insomnia, and a variety of physical symptoms from symptoms of the underlying disorder that medication was intended to treat The difference between physical dependence and addiction/substance use disorder Explanation of why and how to implement hyperbolic tapering in clinical practice Specific guidance on formulations of medication and techniques for making gradual reductions, including using liquid forms of medication, and other approaches Step-by-step guidance for safely stopping all commonly used antidepressants, benzodiazepines, gabapentinoids and z-drugs, including fast, moderate and slow tapering regimens or schedules for each drug, and guidance on how to tailor these to an individual Troubleshooting issues which can arise on stopping these medications, including akathisia, withdrawal symptoms, acute or protracted, and relapse. Written for anyone interested in safe deprescribing of psychiatric medications including psychiatrists, GPs, pharmacists, nurses, medical trainees, and interested members of the public. The Maudsley Deprescribing Guidelines is an essential resource on the subject that provides practical guidance on how to improve patient outcomes in this field of medicine.
A fresh and innovative perspective on urban issues and creating sustainable cities In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home. This book tells the story of an idea that spread from city to city, describing a new way of looking at living that addresses many of the most intractable challenges of our time. Hundreds of mayors worldwide have already embraced the concept as a way to help recover from the pandemic, and the idea continues to gain speed. You'll learn why more and more cities are planning to make cars far less necessary for contemporary city-dwellers and how they're planning to achieve that goal. You'll also find: Strategies for cities to recover and adapt to benefit residents, saving them precious time Techniques to change the habits of automobile-dependent city residents and maximize social benefits of living in a human-centric city Scientifically developed, research-backed solutions for enduring urban issues and problems
Deeply committed to science, progress, and creativity, Moreno presents an essential and timely resource in The 15-Minute City, which will prove invaluable to anyone with an interest in modern and innovative approaches to consistently challenging urban issues that have bedeviled policy makers and city residents since the invention of the car.
Flow cytometry continually amazes scientists with its ever-expanding utility. Advances in flow cytometry have opened new directions in theoretical science, clinical diagnosis, and medical practice. The new edition of Flow Cytometry: First Principles provides a thorough update of this now classic text, reflecting innovations in the field while outlining the fundamental elements of instrumentation, sample preparation, and data analysis. Flow Cytometry: First Principles, Second Edition explains the basic principles of flow cytometry, surveying its primary scientific and clinical applications and highlighting state-of-the-art techniques at the frontiers of research. This edition contains extensive revisions of all chapters, including new discussions on fluorochrome and laser options for multicolor analysis, an additionalsection on apoptosis in the chapter on DNA, and new chapters onintracellular protein staining and cell sorting, including high-speed sorting and alternative sorting methods, as well as traditional technology. This essential resource: Assumes no prior knowledge of flow cytometry Progresses with an informal, engaging lecture style from simpleto more complex concepts Offers a clear introduction to new vocabulary, principles of instrumentation, and strategies for data analysis Emphasizes the theory relevant to all flow cytometry, with examples from a variety of clinical and scientific fields Flow Cytometry: First Principles, Second Edition provides scientists, clinicians, technologists, and students with the knowledge necessary for beginning the practice of flow cytometry and for understanding related literature.
Whether you are a novice investor or an experienced practitioner, Quantitative Investment Analysis, 4th Edition has something for you. Part of the CFA Institute Investment Series, this authoritative guide is relevant the world over and will facilitate your mastery of quantitative methods and their application in todays investment process. This updated edition provides all the statistical tools and latest information you need to be a confident and knowledgeable investor. This edition expands coverage of Machine Learning algorithms and the role of Big Data in an investment context along with capstone chapters in applying these techniques to factor modeling, risk management and backtesting and simulation in investment strategies. The authors go to great lengths to ensure an even treatment of subject matter, consistency of mathematical notation, and continuity of topic coverage that is critical to the learning process. Well suited for motivated individuals who learn on their own, as well as a general reference, this complete resource delivers clear, example-driven coverage of a wide range of quantitative methods. Inside you'll find: Learning outcome statements (LOS) specifying the objective of each chapter A diverse variety of investment-oriented examples both aligned with the LOS and reflecting the realities of todays investment world A wealth of practice problems, charts, tables, and graphs to clarify and reinforce the concepts and tools of quantitative investment management You can choose to sharpen your skills by furthering your hands-on experience in the Quantitative Investment Analysis Workbook, 4th Edition (sold separately)-an essential guide containing learning outcomes and summary overview sections, along with challenging problems and solutions.
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · "Segments of one" marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The "Whatever-Whenever-Wherever" service delivery · "Everything-As-A-Service" business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
TNM Classification of Malignant Tumours eighth edition provides the latest, internationally agreed-upon standards to describe and categorize cancer stage. Published in affiliation with the Union for International Cancer Control (UICC) Arranged by anatomical region, this authoritative pocket sized guide contains many important updated organ-specific classifications There are new classifications for p16 positive oropharyngeal carcinomas, carcinomas of the thymus, neuroendocrine tumours of the pancreas, and sarcomas To facilitate the collection of stage data for cancer surveillance in low and middle income countries there are new sections on Essential TNM and Paediatric Cancer Stage New colour presentation TNM Classification of Malignant Tumours, 8th edition is available as an app for iOS and Android. This Wiley app-book is developed by MedHand Mobile Libraries. Improve your performance with relevant, valid material which is accessed quickly and with minimal effort in the palm of your hand using MedHand's patented technology.
From materials to applications, this ready reference covers the entire value chain from fundamentals via processing right up to devices, presenting different approaches to large-area electronics, thus enabling readers to compare materials, properties and performance.
Divided into two parts, the first focuses on the materials used for the electronic functionality, covering organic and inorganic semiconductors, including vacuum and solution-processed metal-oxide semiconductors, nanomembranes and nanocrystals, as well as conductors and insulators. The second part reviews the devices and applications of large-area electronics, including flexible and ultra-high-resolution displays, light-emitting transistors, organic and inorganic photovoltaics, large-area imagers and sensors, non-volatile memories and radio-frequency identification tags.
With its academic and industrial viewpoints, this volume provides in-depth knowledge for experienced researchers while also serving as a first-stop resource for those entering the field.
A timely and authoritative guide to the state of the art of wave scattering
Scattering of Electromagnetic Waves offers in three volumes a complete and up-to-date treatment of wave scattering by random discrete scatterers and rough surfaces. Written by leading scientists who have made important contributions to wave scattering over three decades, this new work explains the principles, methods, and applications of this rapidly expanding, interdisciplinary field. It covers both introductory and advanced material and provides students and researchers in remote sensing as well as imaging, optics, and electromagnetic theory with a one-stop reference to a wealth of current research results. Plus, Scattering of Electromagnetic Waves contains detailed discussions of both analytical and numerical methods, including cutting-edge techniques for the recovery of earth/land parametric information.
The three volumes are entitled respectively Theories and Applications, Numerical Simulation, and Advanced Topics. In the third volume, Advanced Topics, Leung Tsang (University of Washington) and Jin Au Kong (MIT), cover:
* Two-dimensional random rough surface scattering
* Kirchhoff and related methods for rough surface scattering
* Analytic theory of volume scattering based on cascading of layers
* Analytic wave theory for medium with permittivity fluctuations
* Multiple scattering theory for discrete scatterers
* Quasicrystalline approximation in dense media scattering
* Dense media scattering
* Backscattering enhancement
A timely and authoritative guide to the state of the art of wave scattering
Scattering of Electromagnetic Waves offers in three volumes a complete and up-to-date treatment of wave scattering by random discrete scatterers and rough surfaces. Written by leading scientists who have made important contributions to wave scattering over three decades, this new work explains the principles, methods, and applications of this rapidly expanding, interdisciplinary field. It covers both introductory and advanced material and provides students and researchers in remote sensing as well as imaging, optics, and electromagnetic theory with a one-stop reference to a wealth of current research results. Plus, Scattering of Electromagnetic Waves contains detailed discussions of both analytical and numerical methods, including cutting-edge techniques for the recovery of earth/land parametric information.
The three volumes are entitled respectively Theories and Applications, Numerical Simulation, and Advanced Topics. In the second volume, Numerical Simulations, Leung Tsang (University of Washington) Jin Au Kong (MIT), Kung-Hau Ding (Air Force Research Lab), and Chi On Ao (MIT) cover:
* Layered media simulations
* Rough surface and volume scattering simulations
* Dense media models and simulations
* Electromagnetic scattering by discrete scatterers and a buried object
* Scattering by vertical cylinders above a surface
* Electromagnetic waves scattering by vegetation
* Computational methods and programs used for performing various simulations
